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"One of our most valuable partnerships."

Sonya · GM, North County Landscape Co.

Read the story →

For $500k-$5M landscape & lawn care companies

Grow into the landscape company
you want to be.

A website that sells. The local visibility to fill it. All aimed at one number: your revenue goal.

See a landscaping case study →

198%

More website visitors
across landscaping clients, past 12 months

411%

Average YoY lead growth
for landscapers

3 yr+

Avg. client tenure

Don't believe these numbers? Book a call. We'll prove it.

Some of our landscapers

Your great work is hard to find

Sound familiar?

You didn't build a five-star reputation to keep a low profile. Close the gap between your reputation and how easy you are to find. A lot of the work you want is already out there looking for you.

Referrals hit a ceiling.

The best lead source on earth, and it stops at the edge of your customers' network. The big design/build and commercial jobs are searching online.

Your website is a brochure, not a salesperson.

It looks fine and does nothing. It doesn't show the work, doesn't book estimates, doesn't make you the obvious choice.

You're invisible where it counts.

If you're not in the map pack and on page one, you don't exist to the buyer with the biggest budget, no matter how good your work is.

Right now the work you want is going to whoever ranks first. Every one of these is fixable, and unlike ads, the fix compounds.

From our founder

Handing your marketing to people you've never met is a little unnerving. So let me tell you who we are.

I started Avalanche in 2014, not long after sweating through a hot Michigan summer on a landscape crew. I won't pretend I was any good at it (ask anyone who saw my edging). But I fell hard for something else out there. People who were great at their craft, and nobody could find them.

Great work but a quiet phone? Closing that gap has been the whole point of Avalanche ever since.

We don't bill you for activity. We build you something that keeps paying off long after the invoice. A website you own. A presence that grows. A phone that rings with the work you want. Every dollar you spend with us should be an asset for your growth, never an expense.

And about those first-meeting nerves, I get it, and I don't take them lightly. We don't lock you in with tricks. We tell you the truth even when it costs us the deal. And we treat your business like it's our own. That's not a slogan; it's just the only way I know how to do this.

That's my family. They're the reason I care so much about yours. I know exactly what it means to bet everything on a business and need it to grow. However you decide, I'm genuinely rooting for you.

— Lance Beaudry

Founder & CEO, Avalanche Creative

A former, and admittedly mediocre, landscaper.

How we're different

We start with revenue, then work backwards.

Most agencies open with tactics: SEO, ads, a new website. Then they hope revenue shows up at the end. We flip it. Tell us the number you want to hit. We work backwards from there. How many jobs that takes. How many leads feed them. And the exact work that gets you both.

Every activity in your plan traces back to a number that actually matters to your business.

Here's what that looked like for a landscape company like yours.

Work backwards

Start here What we build

Revenue Goal The number you want to hit

Customers How many jobs that takes

Leads The pipeline to get there

Website & Visibility

Proof, not promises

North County Landscape Co. grew organic leads 308% in a single busy season.

Whatcom County, WA · lawn care, irrigation & snow removal

Five-star reputation, website that wasn't proving it. Sound familiar? We rebuilt the foundation. We wrote service-area pages for the towns that mattered. Then we built content around what their buyers search before they call. Then the phone started ringing. From search, with zero paid budget behind it.

242.9%

increase in conversions, year over year

308%

more organic leads in busy season vs. prior year

53%

growth in website traffic, without paid ads

93%

of newly optimized pages now generate conversions

“From the start, their team worked hard to lay a solid foundation for strong SEO performance — and the results speak for themselves. One of our most valuable partnerships.”

Sonya Erica Liu — General Manager, North County Landscape Co.

Green Side Up's website pulled in 200+ estimate requests in a single season.

Richmond & Williamsburg, VA · design/build, hardscape & maintenance

More than 200 homeowners priced their own project on Green Side Up's site between March and July 2026, and every request landed straight in Craig's calendar and CRM. The new homepage became the site's top-converting page almost the day it went live. Craig has since referred us to more landscapers in his peer groups than he can count.

200+

estimate requests, March to July 2026

homepage is the site's top-converting page

Video testimonial

Why I Trust Avalanche with Our Business | Green Side Up's Recommendation

Craig has referred us to more landscapers in his peer groups than he can count. Here is what he tells them.

“Avalanche brought my vision to life and delivered the website of my dreams. It not only looks stunning but also performs as a true workhorse, consistently landing high-quality, qualified leads.”

Craig Attkisson — Owner, Green Side Up Landscaping

How this works

Three steps, and the first one is free.

No long onboarding, no discovery retainer, no six-week audit before anything happens.

Book the free session

Pick a time that works. You bring your revenue goal; we bring your market's real numbers.

We reverse-engineer the plan

We work backwards from that number to the jobs, the leads, and the exact work that produces them, then show you the whole chain.

We run it as one program

Website, local SEO, the map pack, ads and content. One team, one invoice, and a dashboard that tells you what it booked in dollars.

Start with step one →

The growth program

Everything a landscape company needs to grow online, all in one package.

No juggling a web guy, an SEO vendor, and an ads freelancer who never talk. One team. One plan. One invoice. Every piece pulling toward more of the right jobs, booked.

Revenue-focused website

Built to book estimates, not just look pretty. You own it (more below).

Local SEO

Rank in the cities, suburbs, and zip codes you already drive to.

Google Business Profile

Own the map pack where ready-to-hire buyers look first.

Local Service Ads

Pay-per-lead placement at the very top of search.

Content that ranks

Answer what buyers search before they call.

Lead tracking + ROI dashboard

See exactly what your marketing is booking, in dollars.

The size of your market

Find out what your market is handing to someone else.

Four questions about your work and where you do it. We run the real search demand for your service area through the same funnel we use on every client, and put a dollar figure on the gap.

Under a minute, no email to see your number
Census population for the radius you actually cover
Search volumes from 278 real landscaping keywords

Every rate in the model is our own conservative default, not a best case. Directional estimates, not guarantees. We'll swap them for your real numbers on the call.

Avalanche for Landscapers

4 questions, under a minute. No email needed to see your estimate.

Let's do the math

For less than the cost of an entry-level hire, you get an entire team.

One in-house marketing hire

~$57k / year

Average salary before benefits, taxes & software. Add 25–40%

One junior generalist you recruit, train & manage

Quits and you start over

Learning on your dime

The growth program

$36k / year, all in

A web developer, SEO specialist, content team, ads manager & strategist

A proven playbook from day one

Cancel anytime with 30 days' notice

Runs circles around a solo hire

You're not paying for a person. You're renting an entire marketing department.

The investment

An entire growth department for $3,000/month.

$3,000/ month

The website, the SEO, the map pack, the ads management, the content, the dashboard. All of it.

Or pay in full → $30,000/yrSAVE $6,000

Revenue-focused website you own

Local SEO + Google Business Profile

Local Service Ads management

Content that ranks

Lead tracking + ROI dashboard

You build an asset you own.

Your new website becomes 100% yours once it's paid in. No hostage sites ever. You own your domain from day one.

Easy to stay, easy to leave.

Your plan renews on its own, so there is never a contract to chase or re-sign. And if you ever want out, 30 days' notice is all we ask.

No marketing markup.

Ad spend goes straight to Google at cost. We never take a cut. (Prefer Google Ads too? Optional +$500/mo.)

Here is what we guarantee: the work gets done, you see exactly where every dollar goes, and you always know what your money bought. What nobody can guarantee is Google itself, so be wary of any agency selling you a money-back promise on results they do not control.

Is this a fit?

Built for landscape companies ready to grow.

This is you if…

You're doing $1M-$5M+ and want to grow, not just stay busy

You offer design/build, premium residential, or commercial grounds work

You want higher-value projects, not more one-off mowing calls

You can take on more work, at a better ticket, if we send it

It's not you if…

You want a one-and-done project, not an ongoing program

You're a solo operator or under ~$500k

You're shopping purely on price

You can't take on another job even at a higher margin

If it's not a fit, we'll tell you. Turning away the wrong clients is how we take such good care of the right ones.

Reasons landscapers stay with us.

Most of our landscaping clients stay three years or more. Here's what keeps them around.

Landscapers are our specialty. So are lawn care, irrigation, hardscaping, and snow and ice crews. We have a playbook for what gets you more of the right business.

Our reporting starts with one question: did this drive revenue? Then it works backward to the leads, pages, and traffic that got you there.

This compounds, so we build to be your March, May, and August machine, season after season. The longer we run it, the harder you are to catch.

You'll always see what we're doing and why. If our reasoning doesn't add up to you, that's our problem to fix.

Let's be honest

The objections you're already thinking about.

At your average job, a handful of extra jobs a year pays for the whole thing. And you end up owning the website. It's not a cost; it's the asset that grows the business.

Keep them humming. They're gold. This is the second engine for the bigger design/build and commercial jobs referrals can't reach.

That's why Local Service Ads are built in: leads now while the SEO compounds underneath. If you need leads this week and nothing after, we'll be honest that we're not your fit.

Almost always because it was SEO in a vacuum: no website that converts, no tie to revenue. This is all of it, tied to your number, tracked in one place.

We do a lot of the work up front. So we hold ownership until you've paid $18k. That's six months of the normal fee, at no extra charge. After that it's 100% yours forever, even if you leave. You own your domain the whole time.

Under two minutes, in his own words

Client testimonial

“Working with Avalanche has had a team-wide effect on our company...”

Phil Carnuccio
Owner, Clean Peak Landscaping

Become the landscape company you keep dreaming about.

Book a free Strategy Session. Our guarantee: you leave with two or three specific fixes for your website and local presence, the ones we would do first to grow your leads and revenue. If we cannot find them, we will tell you straight and you have lost nothing but the half hour.

What to expect on the call

Here is how the call actually goes:

Your number first We start with the revenue goal you want to hit, then work backwards to the jobs and leads it takes.

Your market, not averages We pull your actual local search demand on the call. Real numbers for your service area, not our benchmarks.

Where you're losing work A straight read on your website, your map pack presence, and the rankings you should own but do not.

An honest fit check We will tell you if this is not a fit. Turning away the wrong clients is how we take care of the right ones.

Two or three fixes, guaranteed You leave knowing the specific things to change on your site and local presence, and what order to do them in. That part is guaranteed: it is the whole reason the call is worth your time.

The fixes are yours to keep and act on, whether or not we ever work together.

You'll be talking with Lance and Keelie.

Book your free Strategy Session →

Free · No pitch · Two or three fixes, guaranteed.

Not ready for a call?

Send us your site. We'll send back what we'd fix first.

No call, no pitch, no drip sequence. A real person looks at your site and emails you the three things costing you the most work right now.

One email with your fixes. We won't add you to a list.

Grow into the landscape company
you want to be.